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What Began as a Two-Man Mission in Surat Is Now One of India’s Biggest Financial Distribution Platforms
In 1994, inside a modest home office in Surat, Gujarat, two fresh university graduates sat down with a vision that most people at the time ...
In 1994, inside a modest home office in Surat, Gujarat, two fresh university graduates sat down with a vision that most people at the time found borderline absurd. The mutual fund industry in India was in its absolute infancy, and the general public viewed capital market investments with heavy skepticism. Yet, Mr. Neeraj Choksi and Mr. Jignesh Desai shared an unshakeable faith in a simple concept: the transformational power of disciplined, long-term investing. They didn't start by selling products; they started by teaching. Battling low awareness and immense initial hurdles, the duo traveled from neighborhood to neighborhood, focusing entirely on financial literacy and investor empowerment. By building a foundation rooted strictly in transparency and trust, they quietly laid the groundwork for what would become an empire.
