Srushti Conservation Foundation, in alliance with HotStuffs, to promote Cause Merchandising

SCF will receive a contribution for conservation on the sale of each merchandise. “Refuse Single-Use” will encourage lesser use of plastics, especially concerning packaged water plastic bottles and disposable cups and tumblers. “Use Your Own” advocates that disposables (used for hygiene purposes) may be convenient but are not sustainable. The “WildFocus” concept celebrates wildlife art at its best and uses the products as a Medium of Environmental Awareness and Wildlife conservation. The trend is to appeal to the youth and the health-conscious customers and promote eco-awareness.

Dr. Deepak Apte’s career spans over three and half decades.  His key areas of expertise are Marine and Coastal Biodiversity, Integrated Coastal Zone Management, Coastal Regulation Zone, Climate Change and Land Degradation and Nature Conservation related policies.

HotStuffs has enhanced its range to incorporate lifestyle merchandise on the theme of Sustainability (Green Lifestyle). The company has been involved as the officially licensed merchandiser for many global brands like Disney, Movie studios like Yash Raj Films, and IPL teams, and has a fully integrated, self-sufficient manufacturing unit and state-of-the-art tool room for maintenance and design development in Dahanu, Maharashtra.

SCFis engaged in biodiversity research, community-based conservation, restoration of degraded habitats, ecosystem-based solutions, climate change adaptation and outreach, and providing sound scientific knowledge for environmentally sustainable economic development, and has scientific and academic collaborations with Environmental Management Centre LLP and Ekonnect Knowledge Foundation, Department of Science & Technology and Department of Env & Forest of UT of Lakshadweep, Mangrove Foundation, Maharashtra, Ministry of Environment, Forest & Climate Change, University of Guam and the University of Mumbai.

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