New Delhi [India] : Sofy, a leading feminine hygiene brand, announces a pioneering collaboration with Lakmē Fashion Week (LFW) in partnership with the Fashion Design Council of India (FDCI).

The collaboration will elevate the conversation around period hygiene and self-expression, aligning with the brand’s core message to empower the Gen Z target audience to “embrace their true and unfiltered selves and go after their own idea of success.” This partnership is a powerful alignment of Sofy's tagline, “Your Dreams, Your Way,” with the dynamic spirit of the fashion world, strategically engaging younger female consumers. By placing the commitment to worry-free periods directly on this high-profile platform, Sofy elevates the brand narrative beyond a conventional product focus, positioning itself as an integral ally for the modern, fast-paced life, offering top-quality feminine care products from sanitary napkins to tampons and pantyliners that support an unapologetic pursuit of success.

The partnership, spanning the five-day event from October 8th to 12th, 2025, at The Grand, New Delhi, is dedicated to bringing the brand’s "Liberated, Candid, and Spirited" personality to life through a series of exclusive on-ground and digital activations. The key focus of the collaboration is the launch of the new Sofy Nights napkin range. Period management coupled with the issue of "Period Chip-Chip" (stickiness/wetness) during nighttime is a real problem, and Sofy Antibacteria Nights aims to solve this by ensuring hygiene with its unique Herbal Shield feature.