Launching Its 5th Showroom In Banjara Hills, Bontrue Becomes One Of Hyderabad’s Fastest-growing Furniture Brands

A long and arduous journey precedes the launch of Bontrue’s 5th showroom. The brand entered the highly competitive market by setting up a single store in RC Puram, where it refined its collection and carved its niche in the sector. Staying in sync with global trends, Bontrue opened its first flagship showroom in Sarath City Capital Mall in 2020, gaining the traction it aimed for. In the years that followed, the brand set up additional showrooms in strategic locations across Hyderabad, including Suncity and Kompally, before targeting Banjara Hills.

The brand name Bontrue is derived by combining the words “bon” (meaning “good” in French) and “true” (derived from “truth” to symbolize honesty in the brand). Bontrue intends to stay true to its customer’s needs and provide them with furniture articles that match global standards of look, feel, and appeal. The brand’s logo is also designed in a minimalist and elegant way, representing a table and a chair forming an anchor.

The furniture market in Hyderabad is divided into two distinct categories – expensive Italian brands at the high-end and local traditional manufacturers at the other end. Bontrue’s founders were driven by passion and determination to bridge this significant gap by creating a premium furniture brand that is design-focused and customer-centric, offering modern and contemporary furniture designs. Bontrue aims to disrupt the industry by providing consumers with an exceptional collection of beautifully crafted, high-quality furniture.

With the launch of its 5th showroom in Banjara Hills Road no. 12, Bontrue intends to continue its legacy and strengthen its reliance on people, ideas, places, projects, and products. The brand aims to maintain an ideal balance between exclusive designs and an honest pricing strategy with its offerings. It strives to standardize pricing in the largely unorganized furniture industry, helping customers make purchases with trust and transparency.

Moreover, Bontrue takes complete responsibility for the furniture purchased by its customers under the exclusive Bontrue Protection Service (BPS). This service is dedicated to resolving all customer issues pertaining to the life and maintenance of the items purchased. The professionals at the company schedule periodic visits every six months for two years from the date of purchase without additional costs, ensuring the furniture lives up to the customers’ expectations.

While Bontrue’s offerings are available at five showrooms across Hyderabad, the brand also runs a successful online store. It has also set up an exclusive virtual showroom for online shoppers, allowing them to have a 360-degree virtual walkthrough of the showroom and catch a glimpse of its offerings. To have a look at Bontrue’s designs and know more about the company, visit its official website here – https://bontrue.in/

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