Crink Secures Rs 1.8 Crore Pre-Seed Funding to Scale Its AI Driven Human Wellbeing Platform
Kochi (Kerala) [India], February 11: Crink, a Kochi-based wellbeing startup, has successfully raised ₹1.8 crore in pre-seed funding to provide continuous, practical wellbeing solutions for busy working professionals and families through its unique Human + AI model. Founded by Rustum Usman, Mariyam and Sruthi, Crink received its initial funding from the Kerala Startup Mission, followed [...]



Kochi(Kerala) [India], February 11: Crink, a Kochi-based wellbeing startup, has successfully raised ₹1.8 crore in pre-seed funding to provide continuous, practical wellbeing solutions for busy working professionals and families through its unique Human + AI model.
Founded by Rustum Usman, Mariyam and Sruthi, Crink received its initial funding from the Kerala Startup Mission, followed by funding from Microsoft in the technology sector, and supported by The Step Up Ventures. Over the years, Crink has served over 15,000+ clients, addressing the growing need for accessible mental well-being through a blend of AI-driven daily guidance and licensed human therapists.
“Crink was born from the real-life challenges of balancing work, family, and personal well-being. With our Human + AI model, we aim to make professional and personal well-being practical, continuous, and outcome-driven for working professionals and families,” said Mariyam, Co-founder of Crink. “By combining real-time AI guidance with licensed therapists, we provide support when people need it most, helping them manage stress, build emotional resilience, and create healthier dynamics at home and at work.”















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