Rootfor.xyz is revolutionising fandom in Indian cinema through the auction of collectibles from Malaikottai Vaaliban

Rootfor.xyz is partnering with numerous production houses from all over India to offer fans a chance to own a piece of history that is unalterable and transparent on the blockchain. Root’s unique take on phygital collectibles is positioned so as to onboard larger audiences onto the blockchain. A dedicated NFT & collectibles marketplace for cinema and sports in India has the potential to exceed a value of USD 1 billion, as per Deloitte’s reports.

What does Root do?
“Our vision for Root is to make it the de-facto destination for movie enthusiasts to engage with upcoming movies to win exclusive prizes, collect iconic souvenirs from their favourite flicks, and connect with like-minded fans from across the world. There is a glaring gap for a platform to cater to the 800 million movie fans in India alone, which is currently not being fulfilled by the likes of IMDB or Rotten Tomatoes.” – Nitin Shaji CEO & Co-founder @ Rootfor.xyz 

Rootfor.xyz was founded by Nitin Shaji, Vishnu Satis, and Ashik Rahman and is based out of Bangalore. The trio shares a passion for entertainment and tech, and Rootfor.xyz is entirely bootstrapped, growing at an impressive rate of 100% month over month in terms of new movies signing up on the platform. Nitin and Vishnu are second-time entrepreneurs who sold their previous company, MessAI, to Truecaller in 2019, while Ashik was a founding team member of Chillr, which was acquired by Truecaller in 2018.

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