Godrej unlocks new Range of Smart Security in Jaipur blending design & technology for Jewellers & Households

Aims to strengthen market share with smart innovations to meet the evolving needs of modern consumers

Jaipur, 10^th April 2025 – The Security Solutions division of Godrej Enterprises Group today launched its latest range of premium, tech-enabled lockers in Jaipur, reaffirming its leadership in Rajasthan’s dynamic security market. With a robust presence in both consumer and institutional segments, this new product portfolio is designed to address the growing demand for advanced security solutions among homeowners and jewellers in the state.

Rajasthan’s thriving jewellery sector, valued at approximately ₹11,183 crore (around $1.35 billion) in FY24 and driven by Jaipur’s renowned craftsmanship and global appeal, presents a significant opportunity. With this strategic move, Godrej aims to further strengthen its foothold in India.

“As a trusted name in security for over a century, we continuously innovate to meet evolving customer needs,” said Mr. Pushkar Gokhale, Business Head, Security Solutions Business, Godrej Enterprises Group. “Jaipur, with its vibrant jewellery industry and modern urban landscape, is a key market for us. The Indian jewellery sector, contributing about 7% to the nation’s GDP and projected to grow at a CAGR of 8.34% from FY2023 to FY2027, presents a promising landscape. Our new range of  lockers are for homes and institutes engineered to provide intelligent, reliable protection—whether safeguarding cherished home valuables or securing high-value jewellery inventories. With a focus on convenience, design, and uncompromising security, we are committed to protecting both the lifestyles and livelihoods of Rajasthan’s communities.”

In addition to the product launch, Godrej Enterprises Group is intensifying its expansion strategy in Jaipur and across Rajasthan by broadening its distribution network, forging key retail partnerships, and enhancing digital engagement. The company is targeting robust growth of around 18% for the next three years, with Jaipur contributing significantly to this expansion, and aims to secure dominant market share of over 75% in the home locker segment and close to  60% in the jewellery segment.

Supporting this momentum, the Rajasthan government’s initiatives—such as the ‘One District One Product’ scheme—are further enhancing business opportunities and streamlining operations for jewellers, fostering an environment ripe for innovation and growth.

Godrej has introduced the Defender Aurum Pro Royal Class E safe, a BIS-certified high-security safe engineered specifically for jewellery businesses, ensuring secure and high-capacity storage of valuable inventories. Complementary offerings such as the AccuGold iEDX Series provide non-destructive gold testing for jewellery retail, hallmarking centres and Banks for their Gold Loan business. The Godrej MX portable strong room modular panels offer maximum security with ease of setup and flexibility, especially for areas where constructing RCC reinforced Strong rooms is unviable due to difficulties in approvals or logistic issues.

Additionally the new product lineup for Home includes the NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal—each featuring advanced security technologies such as dual-mode access (digital and biometric), intelligent Ibuzz alarm systems, discrete storage compartments, and sleek interiors designed to complement modern homes.

Godrej is also accelerating it’s expansion beyond Jaipur into the fast-growing Tier 2 and Tier 3 cities across Rajasthan, regions renowned for their jewellery craftsmanship.

Gems & jewellery being an important cornerstone of the state of Rajasthan, Godrej is dedicated to supporting this legacy by delivering state-of-the-art security solutions that empower this sector.