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From Copper Rings to Crystal Bracelets: Find Natural Crystal Jewellery at Sanguine Aura
Pune (Maharashtra) [India], January 4: As mass production takes over the traditional jewellery industry, Pune-based Sanguine Aura preserves the art of handcrafting ornaments through its crystal and gemstone jewellery collection. Founded by Ridhi Jethani, the brand specialises in creating pieces that combine natural crystals with pure metals, each carefully created by skilled artisans who maintain traditional wire-wrapping [...]
Pune (Maharashtra) [India], January 4: As mass production takes over the traditional jewellery industry, Pune-based Sanguine Aura preserves the art of handcrafting ornaments through its crystal and gemstone jewellery collection. Founded by Ridhi Jethani, the brand specialises in creating pieces that combine natural crystals with pure metals, each carefully created by skilled artisans who maintain traditional wire-wrapping techniques.
“Every piece we create tells a story of true effort and craftsmanship,” says Ridhi, who started by gifting handmade jewellery to friends in December 2021 before launching her brand. “In a market flooded with identical mass-produced items, we choose to make fewer pieces but ensure each one is unique, meaningful and built to last generations.”
Each creation by Sanguine Aura features natural crystals like labradorite, rose quartz, clear quartz, amethyst and many rare crystals, all skillfully shaped by Indian artisans. The process is intricate and time-consuming, but Ridhi believes it’s worth the effort. “We don’t use machine-cut stones or apply chemical polishes. We source crystals from genuine crystal and gemstone cutters across India, maintaining its natural energy and beauty.”
