Tamara Leisure Experiences Receives Multiple International Travel Awards at Global Tourism Trade Fair – ITB Berlin

While addressing the theme, ‘New Initiatives in World Tourism’, Shruti focused on operational philosophies that can guide sustainable practices in the travel industry: “The well-being of local, resident and indigenous communities is vital to preserving the cultural, ecological and economic integrity of a destination. We have to accept that the climate emergency disproportionately impacts rural, agricultural communities, particularly women. To be resilient, we must cohesively mitigate external shocks that affect the landscape, local livelihoods and sustainable tourism to a destination.”

The topic of innovation in tourism was also addressed by venerated leaders: Winnie Muchanyuka – CEO of Zimbabwe Tourism Authority, Mr. Alain St. Ange – Former Minister of Tourism, Civil Aviation, Ports, and Marine, Republic of Seychelles, Georgi Alipiev, Director of International and Visa Affairs Directorate, Ministry of Tourism of the Republic Bulgaria, and Mr. H. E. Edmund Bartlett – Minister of Tourism Jamaica.

This year, the ITB Convention centred on ‘Mastering Transformation’ within Tourism, with a strong focus on sustainability. Tamara Leisure Experiences has grown to become a thought leader in sustainable tourism in India. At the ITB convention, the group introduced their NABH (National Accreditation Board for Hospitals & Healthcare Providers) Certified Ayurvedic resort: Amal Tamara, on a global stage.

Tamara Leisure Experiences is a responsible hospitality group that operates three hotel brands: The Tamara Resorts (luxury properties), O by Tamara (upscale business hotels) and the Lilac Hotels (a mid-segment chain). The group also operates four business hotels in Germany. Since its inception, Tamara has been a frontrunner in inventing and adopting comprehensively sustainable business practices that among other things account for environmental wellness, social equity and the economic upliftment of local communities.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.