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Mr Sunint Chadha, MD of BSJS Jewellers, sheds light on the importance of HU-ID in gold jewelry
New Delhi (India), June 5: Mr Sunint Chadha, the managing director of BSJS Jewellers, sheds light on whether Hallmark Unique Identification Number (HU-ID) is a boon or a bane for consumers in getting their hands on pure gold jewelry. Before discussing the pros and cons of HUID, Mr. Sunint Chadha decodes what HU-ID is in a […]
New Delhi (India), June 5: Mr Sunint Chadha, the managing director of BSJS Jewellers, sheds light on whether Hallmark Unique Identification Number (HU-ID) is a boon or a bane for consumers in getting their hands on pure gold jewelry. Before discussing the pros and cons of HUID, Mr. Sunint Chadha decodes what HU-ID is in a very simple way for our readers.
He is of the firm belief that HU-ID is just like the unique chassis number of the vehicle. This six-digit HU-ID will be unique to each piece of jewelry and makes it easy to trace the individual piece of jewelry, and is a guarantee of quality.
BSJS Jewellers is a 90-year-old brand, and Mr. Sunint Chadha is the third generation from his family that is involved in the line of jewelry work. He explains how over the span of the last few years, things have become very transparent not just for the consumers buying Gold, but also for the jeweler community.
