Patachitra ART with Style by brand: “Wearswadeshi”

October 29: On 22nd November, Brand “Wearswadeshi” represented by its owner cum designer Mr.Sanjog Patnaik portrayed his new collection in the ongoing Damini Festival 2022 organized at Exhibition ground Bhubaneswar. This runway show was fantastically crafted with female models wearing the new Patachitra saree Collection from the brand, walking for the designer Mr. Sanjog Patnaik.  The designs were very well accepted and appreciated by the audience. All the designs showcased on the runway were different from each other. The Chief Guest felicitated the Designer on stage for his beautiful designs. The Damini Fest 2022 is a very popular annual show which also includes a distinctive exhibition from weaver and brands from all over India. The designer said “he will bring many creative ideas clashed with our old traditional wear, so that it will give a fresh new dimension to the traditional wear. He said Patachitra art form fascinated him and that gave him the idea to start these kinds of apparels”.

Wearswadeshi is a 5 year old brand which deals with hand painted and handloom based apparels for women. The collections are loved by ladies from all over the world. The collections were quite unique in the sense, that it maintains the ethnicity with style. These products are classy as well as due to financial acceptability it caters to masses. They have collections from average budgeted clients to high profile clients. The brands have clients all over the world and with positive reviews the brand is trying to make more international flavor products keeping the base as handloom desi fabric. Wearswadeshi has join hands with FAWELLE for sponsoring a new show named “ODISHA DIVA”.

As this collection is from Odisha based design house, it mainly uses the very famous Patachitra art form, which is also the very own art form of Odisha. Patachitra art is mainly based on Vaisnav cult of Krishna, but to add modern flavor designers are adding various new themes to this art form.  Odisha is also full of weavers whose silk’s and cotton fabric are quite unique and famous.  These Handloom fabrics are used by the Wearswadeshi designers to design the unique range of westo-ethnic wear which comprises of Mini, midi, maxi dress, jumpsuits, Kaftan, Kurti, etc.  Wearswadeshi brand is also going to participate in many multi brand events and exhibition to reach more clients.