Otrix: India’s self-care brand expands into color cosmetics with ‘True Colors’ – A vibrant Nail Polish Collection launched this year

Known for its self-care essentials, Otrix has now taken a bold step into the world of color cosmetics. The brand’s expansion into the color cosmetic industry marks a significant milestone, offering beauty enthusiasts not only to enhance aesthetics but also a wide range of shades for self-expression.

With True Colors, one aims to inspire and enhance one’s true self, using color as a powerful form of self-expression. This launch is more than just about beauty; it’s about empowerment and confidence.

Whether you’re feeling bold, elegant, playful, or glamorous, your nails tell a story. This is why be ready to get obsessed with True Colors, launched with a vast, vibrant nail polish collection that’s set to redefine new trends in nail polish.

Founder’s Note

Bhavdip Dhameliya, Founder and CEO of Otrix Life Science, shares his vision about this groundbreaking nail polish collection, stating:

“At Otrix, we have always believed in the power of self-expression. Now with True Colors, we are bringing our vision by offering beauty not just with its looks, but also the way you feel. Each shade tells a story of a woman that truly reflects her personality.”

These visionary thoughts are further explained by Akshat Sharma, Marketing Manager at True Colors, “True Colors is high-performance beauty that gets how Gen Z in India lives, thinks, and vibes. It’s not just a brand, it’s a bold, feel-good movement with no compromises.”

This year’s hot topic for Makeup experts and Beauty Influencers has been True Colors for its 21 free formula, diverse shade range, and creative textures. The collection essentializes the essence of modern beauty, bold, confident, and unapologetically expressive. Making a perfect makeup choice for Zillennials [Millennial and Gen Z].

The True Colors collection has been a game-changer in the Indian color cosmetic industry for its luxurious finish, a long-lasting nail polish that dries quickly, designed for all Indian skin tones.

A Peek into True Colors Nail Polishes!

True Colors isn’t just a nail polish, but an experience of owning your true self. The range of categories, whether you gloss it like you boss it or cracking stereotypes like they are jokes, this Nail Polish Collection will always be your go-to call! The range of shades, from bold hues to soft, elegant pastels. Whether you’re in the mood for fiery reds, elegant nude shades, playful pinks, or celestial blues, suitable even for short nails, True Colors is something that fits every occasion and personality. Texture to own;

• Crackle Craze: Gives the crackle texture when you dare to crack stereotypes like they’re just jokes.

• Sugar Candy:  As sweet as sugar, with its texture, perfect when the True Colors of being cute always get you attention. It’s sassy yet passionate.

• Sand Shine: Let the sandy texture stand out with the ultimate shimmer for the free-spirited true colors in you.

• Gracious Matte: If you like the smooth velvet finish, then this collection leads to sophistication, making you special.

• Cookie Crush: Imagine a tasty cookie treat on your nails! True Colors Cookie collection becomes your ultimate choice when you are strong yet playful.

• Sparkling Stories: Sparkling glitter brings out your True Colors of brilliance, which gives you a radiant, shining look with the sparkling glitter on your tips.

• Gloss & Shine: The Gloss finish is perfect to reflect your confidence and power. With every stroke, you are polished and ready to take your chance on the world.

• Silken Shadows: For the subtle, elegant look, this sheer finish becomes your next big move, letting your nails look classy while hustling.

The launch of True Colors is raising standards of everyday nail fashion to withstand India’s choice, ensuring the longevity of colors with nurturing nail quality. Making them an essential addition to every beauty lover’s sense of being proud of appearance and ability.

Want to Own Your True Colors Nail Polish?

Are you ready to own your True Colors? True Colors Nail Polish is available on their official website and online platforms such as Amazon, Flipkart, and will soon be available on other marketplaces. One can explore the range, find their signature shade, and engage in a nail experience like never before.

Be a part of the movement of expressing your True Colors, because beauty isn’t just about the way it looks, but a way of living. Follow @truecolors.world on Instagram for exclusive updates, shade reveals, and nail art inspirations.

Because True Colors isn’t just a look, it’s a lifestyle.

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