ONCE UPON A TIME MEDIA – From An Idea To Screen And Everything In Between

In 2010, content was brewing up on digital, and for Gen X, it was becoming the way of content consumption. Two young minds, Sushank Verma and Aditya Singh, were keenly planning to harp on the emerging trend and break in. In 2014 with just 3 years of industry experience, they decided to take the plunge against all odds, and Once Upon A Time Media was born. A Mumbai-based production house, O.U.T Media, as everybody calls it, grew as a studio. In a span of ten years, Sushank Verma and Aditya Singh, the Co-Founders, have helmed more than four hundred video projects ranging from advertisement production, branded digital films, corporate documentaries, brand-oriented short narratives and, eventually, TV shows. Be it FMCG, Pharma, Automobile, Tech, BFSI, Fashion, Beauty, Sports or any segment, the company has garnered experience in all sectors in its almost decade-long stint. 

As the studio grew, so did the projects, and eventually, Once Upon A Time Media was roped in by reputed channels to produce several award-winning Reality Branded content shows. Doing so with the likes of MTV, Sony Liv, TVF, Zee Zest, Voot and many more, Once Upon A Time Media has garnered a repute for delivering quality content in economical ways. They have produced multiple seasons of shows like Jockey Woman Portraits, Linked In Get a Job, Lakme Winged, Fantain Sony Liv – Reverse Sweep, Zee Zest – Pattay Ki baat and have tied up with brands like Snapdeal, Nayara Energy (Previously Essar oil), Castrol, Kohler, AirBnb, Pantaloons, Wild Stone and many others to develop multiple contents.   Sushank Verma, as Director and Aditya Singh, as a writer and DOP, agrees on the fact that their early understanding of seamlessly integrating a brand’s story with a narrative that works with the digital audience helped them hit a chord with the Brand and creative teams all across. When asked what separates them from the rest, they say, “due to our meagre Industry experience, there was no rule book to go to for solutions, and hence, we came up with our own ideas. Thankfully, our innovative ways were well appreciated by our clients, and the ball kept rolling.”.