National – level athlete Diksha Chhillar aims to revolutionise Indian sports

Diksha’s entrepreneurial journey is not just a business model, but she is a woman with a vision who wants to make a difference. She makes sure that she can help the needy budding athletes of our country besides the company’s exclusive athletes. In her own words, Diksha states: “While growing up as a budding athlete, I always felt that finance is a huge problem in Indian sports. I led the foundation of Aethleti Circle with the vision to eradicate this issue from the sporting eco-system of our country. We want to make sure that finance is not a barrier for athletes during their careers. Through Aethleti Circle, I want to ensure athletes that we will take care of all their off-the-field requirements and that they can just concentrate on performing well. I’ve always wanted to help athletes and bring about a positive change in Indian sports, and this is the primary motivation that I have even now.” Diksha is immensely dedicated towards her social responsibility and invests funds for the betterment of needy Indian athletes on a monthly basis. She plans to expand it even more as her company continues to grow within the sports industry.

Her journey as an entrepreneur started in 2020 when she founded Aethleti Circle with the primary vision to help athletes fulfill their maximum potential on the field while the company takes care of all the matters off the ground. Diksha states: “In my entrepreneurship career, I have played a pivotal role in the overall career growth of a bulk of national and international athletes belonging to various different sporting backgrounds – kabbadi, volleyball, motor racing, golf, cricket, badminton and more.”

While growing up as a budding athlete, Diksha always felt that finance is a problem in Indian sports. Now, as an entrepreneur, she aims to eradicate this issue from the sporting eco-system. “We want to make sure that finance is not a barrier for athletes during their career. Through Aethleti Circle, I want to ensure athletes that we will take care of all your off-the-field requirements, and you can just concentrate on performing well”, she says.

Aethleti Circle’a comprehensive management structure incorporates every aspect of the client’s lifestyle. The company is committed to doing whatever it takes to help the athletes reach the highest level of personal and professional success through enhanced public branding and social influence. The company has already made a mark in the sports industry and is associated with top Kabbadi and Cricket stars who have made a mark internationally as well as in the PKL and the IPL. 

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