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Matix Chairman Nishant Kanodia sees eastern India as country’s fertilizer demand growth engine
Mumbai, 17 September 2022: Nishant Kanodia, Chairman of Matix Fertilisers and Chemicals Ltd, among India’s fastest-growing crop nutrient providers, said today that he expects India’s eastern region to be the growth engine of the country’s demand for fertilizers in the coming months and years. “Eastern India’s low consumption of fertilizers, at nearly 158.4 kilograms per […]
Mumbai, 17 September 2022: Nishant Kanodia, Chairman of Matix Fertilisers and Chemicals Ltd, among India’s fastest-growing crop nutrient providers, said today that he expects India’s eastern region to be the growth engine of the country’s demand for fertilizers in the coming months and years.
“Eastern India’s low consumption of fertilizers, at nearly 158.4 kilograms per hectare, is much lower than the 212.4 kilograms per hectare consumed in northern India,” Nishant Kanodia said. ”As demand for crop nutrients can only rise in the region, Eastern India provides Matix the opportunity to grow this under-served market.”
“Matix possesses the locational advantage of our manufacturing facility being in the middle of eastern India’s agricultural belt,” said Manoj Mishra, Managing Director. “Matix’s nearly 700 dealers across six agriculture-intensive states are serviced by Matix’s urea plant. India’s eastern region being the focus of Matix’s strong distribution network, we are best positioned to serve farmers in these states.”
