Lancôme Unveils Idôle EDP, Redefining Elegance and Empowering Women across India

The Idôle bottle is not just a marvel of technical achievement but a powerful symbol. At a mere 15 mm thick, it stands as the slimmest bottle in the world to date, emphasizing its geometric structure and ideal proportions. Designed to be easily handled, the bottle effortlessly fits in the hand, its sleekness becoming familiar instantly. With glass surfaces so thin, it seems as if the fragrance is suspended in the palm, creating a magical and unforgettable sensation. The Idôle bottle represents boldness, determination, and commitment—a blank page ready to be filled with infinite possibilities and dreams. Its timeless appeal ensures it remains impervious to fleeting trends. 

The Creation of Idôle, A Feminine Adventure:

Idôle is the collective creation of three exceptional female perfumers from three different continents: Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina. United by their passion for fragrance and their desire to craft a universal addiction, these perfumers combined their unique talents to create the original clean accord that defines Idôle. Shyamala Maisondieu’s profound connection with nature influenced the radiant floral heart of the fragrance, where the proportions of various roses and jasmine converge to create a natural glow. Nadège Le Garlantezec’s meticulousness and adherence to perfumery traditions enabled her to find the perfect balance between patchouli and musks, resulting in Idôle’s lingering, full-bodied white chypre scent. Adriana Medina’s sparkling and spontaneous personality shines through in the fragrance’s opening allure, where invigorating bergamot enhances the juicy accents of
 a pear note. This close-knit collaboration birthed the first clean floral chypre on the fragrance market—a universal addiction created by women for every woman.
 
 Pricing | Availability | Campaign:

• Idole Eau De Parfum 25ML – INR 4,000
• Idole Eau De Parfum 50ML – INR 6,500
• Idole Eau De Parfum 100ML – INR 9,500

The launch campaign will see Lancôme strategically partner with key opinion leaders across the country along with tapping into the Lancôme Idole Tribe – a community of bold, fearless women across various genres who are trailblazers in their own right. In August, Lancôme hosts an event in Mumbai, bringing together content creators and the press for an immersive experience into the world of Idole. In addition, Lancôme will also be supported by strategic media partnerships that include OOH advertising, mall takeovers, digital displays and signages in Mumbai, Delhi, Noida, Gurgaon and others. With the launch of Idole, Lancôme will see a wider distribution in several doors across retailer, pan India.

About Lancôme:

Founded in 1935 by Armand Petitjean, Lancôme is today established in more than 163 markets. Convinced that happiness is a powerful source of beauty, Lancôme aims to inspire women to shine from the inside out by providing the best of fragrance, skincare, makeup and cosmetic services in terms of quality, science and efficacy. Throughout the years, Lancôme spreads its vision of French spirit and elegance combined with major innovations allowing Lancôme to become the leading luxury beauty brand in the world.

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.