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Conscious Consumption by ControlZ; Calls it #TheBigBillionSave
ControlZ, today announced yet another thought-provoking campaign which is termed as - 'The Big Billion Save'. The campaign clearly inculcates and promotes the idea of mindful shopping to save the environment, amidst the ever-rising trend of revenge shopping that people scout for, especially around the festive season sales. To reinforce the concept of "conscious consumption", ControlZ's online stores are closed...
ControlZ, today announced yet another thought-provoking campaign which is termed as - 'The Big Billion Save'. The campaign clearly inculcates and promotes the idea of mindful shopping to save the environment, amidst the ever-rising trend of revenge shopping that people scout for, especially around the festive season sales.
To reinforce the concept of "conscious consumption", ControlZ's online stores are closed during these special shopping days and the customers are redirected to a video that shows the effects of purchasing mindlessly and how we are all stuck in this vicious trap. By closing its online store for these select days, the brand ControlZ has made yet another impactful and mindful attempt to educate the general audience on the way we get manipulated by brands that have shaped mega sales as an offer for mega savings. The video starts with an underlying message which is, "100% OFF ON PRODUCTS YOU DONT BUY, BECAUSE YOU DONT NEED THEM". This makes it one-of-its-kind of a thumb-stopping campaign to propagate the wastefulness of such sales and how they push people to buy things they dont need just because they are cheap.
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