Swaha Launches New and Improved Packaging for its Range of Religious Products

New Delhi (India), January 16: Swaha, a young, Indian family run religious products company, has announced the launch of new and improved packaging for its entire product line. Based out of Basavanagudi in Bengaluru, the company, founded by Shilpa Doshi and her son Maulik Doshi, aims to make traditional religious rituals more convenient for people, and the new packaging is a step in that direction.

The new packaging design is eco-friendly and moves away from plastic towards paper. The designs are festive and the boxes are durable and make the everyday use of the products a breeze. The boxes are intelligently designed in a way that one can easily see and understand the product inside despite the box being made of cardboard. The packaging is also more user-friendly and easy to use, making it even more convenient for customers to incorporate traditional rituals into their busy lives.

The announcement of the new packaging launch comes after Swaha’s success in the market with its flagship product, the ‘Easy Diya’. The ‘Easy Diya’, which has a fixed burning time, was created by Shilpa Doshi after she found out that her daughter was having trouble keeping up with the daily tradition of lighting a diya. The diyas available in the market at that time didn’t have a fixed burning time and couldn’t be left unsupervised.