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Quote by Manjul Wadhwa, CEO & Founder, Anagram Media Labs & Inflyx
New Delhi (India) July 23 : As we approach the Union Budget 2024, the advertising business and the broader digital ecosystem expect focused support for SMEs. In the last three years, the industry has seen tremendous digitization and a shift in consumer tastes due to the use of AI and other automation technologies. In light [...]
New Delhi (India) July 23 : As we approach the Union Budget 2024, the advertising business and the broader digital ecosystem expect focused support for SMEs. In the last three years, the industry has seen tremendous digitization and a shift in consumer tastes due to the use of AI and other automation technologies. In light of these occurrences, it is necessary to boost flexibility and support for digital marketing strategies that will allow these businesses to compete more successfully.
One of the most important issues we wish to see handled is the revision of income tax slabs. For the past decade, these rates have stayed constant despite strong inflation of roughly 6%, thus taxing lower real salaries and lowering disposable income. Revising these slabs will raise disposable income, hence increasing consumer expenditure, which is critical for the expansion of the media and entertainment industries. Increased discretionary spending will immediately benefit the advertising business, which often displays a graph comparable to the economy’s GDP patterns.
