ISBR bags the FICCI Award for its Road Safety Initiative

The Managing Director of the ISBR group of Institutions, Dr Manish Kothari, was elated at this achievement and quoted that ‘ISBR partnered with Bangalore Traffic Police, Ready Assist (an organization that works in the area of  24/7 Road Side Assistance),  a  non-profit organization focusing on safety-called Club2Ds ( Drive Smart, Drive Safe) and an interesting social enterprise called- LetsTagOn that has a deep-seated mission of fostering Social responsibility among youth. He added that ISBR takes up Social Immersion activities as a part of the Orientation Program of its students, and such activities are also included in the ISBR PGDM curriculum, hence creating well-grounded future leaders through the paradigm of knowledge without boundaries. ISBR plans to take this to greater heights and make this into a mega-campaign in collaboration with LetsTagOn.’

This initiative has received considerable media coverage, with 16 regional and English newspapers writing about it. This initiative was well designed through a strategic process that involved- (i) surveys of traffic junctions, (ii) a visit to the Traffic Control Room (iii) Educating and training the students and faculty by way of interventions through sessions by the police, industry liaisoning with Ready Assist and the expert guidance of Club2Ds. The Field Drive conducted on August 6th, 2022, created an interesting spectacle as the drive was flagged off from the Traffic Management Center at Infantry Road, students marched along 11 traffic junctions to the Kanteerva Stadium, rallying for road safety and educating people about – lane discipline, safety precautions including – wearing seatbelt and helmets, following traffic signals and pedestrian safety and last but not the least not to use mobile phones while driving. This culminated with a discussion by students sharing their epiphanies, pride and joy from this practical, engaging and invigorating experience. 

About ISBR Business School:

With 33 years of excellence in higher education, ISBR Business School stands as a symbol of excellence in management education. With an unwavering focus on holistic development, industry relevance, and global exposure, ISBR Business School offers a diverse range of programs, including PGDM, MBA, Law, Commerce, and executive education. The institution’s extensive industry connections, accomplished faculty, and state-of-the-art infrastructure create an immersive learning environment that empowers students to become future-ready leaders. ISBR Business School has been bestowed with the platinum ranking by the AICTE-CII Survey for seven consecutive years. Additionally, ISBR has achieved Grade II autonomy by the AICTE and the Government of India and has acquired NBA 2nd cycle re-accreditation.

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