Composecure’s global study shows India leading APAC in its preference for metal cards with Indian millennials seeing it as a lifestyle statement

“Metal payment cards are one of the best tools for financial institutions to bolster brand loyalty, attract new customers and establish positive brand interactions,” said Jon Wilk, CEO & President, CompoSecure, adding, “We are truly encouraged by the high awareness levels and enthusiasm across audiences for metal payment cards. Really hope card issuers in India take note and invest in metal cards.”

Key survey findings for the Asia Pacific region included: 

Customer Retention – Financial institutions offering metal payment cards are better able to keep their customers. India and Indonesia were among the top nations (72%) that took their desire for metal cards further by indicating they would leave their bank for another that offered a metal payment card, assuming the payment card benefits and rewards were equal. Wealthy consumers in Indonesia have the greatest inclination (92%) to leave their bank for one that offers a metal card.

Customer Awareness – Awareness of metal cards also grew 11% in the Asia Pacific region from the prior survey. India had the highest awareness of metal cards at 76%, which also had the highest growth of 18%. Most of the Asia Pacific countries had greater awareness than the global average of 41%, including: China 65%, Indonesia 59%, Singapore 49% and Japan 46%.

Affluent Consumers – Financial institutions can better target wealthy customers by offering a premium metal payment card solution. Metal cards would be the card of choice for affluent consumers in Indonesia (97%) and India (94%), if the benefits and rewards were equal to plastic options. The majority of wealthy customers in Indonesia (97%) and India (93%) also would feel more positive about a bank for offering a metal card.

Future Customers – Banks in Asia Pacific may be able to attract younger customers by offering metal cards. The preference for metal cards spiked among millennials (ages 25-34) across all the regions, and particularly in the Asia Pacific region, with those surveyed in China (89%), India (88%), Indonesia (85%) and Hong Kong (81%) preferring a metal card.

Recycled Metal– The report also indicated a global climate mindset, with an overwhelming majority (72%) of respondents saying they would choose a payment card made of eco-friendly materials if all rewards and benefits were the same. This was particularly true in India (91%) and Indonesia (84%), which were among the top countries concerned about sustainability. CompoSecure’s premium metal card products should be of particular interest since they contain 54% post-consumer recycled material, made from an average of 65% post-consumer recycled stainless steel.

Metal Attraction – According to survey respondents, the top two reasons consumers are attracted to metal payment cards are the durability and innovative design. However, metal cards also are associated with exclusivity and luxury in many countries. This is especially true in India (49%), Indonesia (42%) and China (41%).

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.