An Indian start-up is changing the way the world drinks: Estuary establishes the ‘Blending Water’ category

New Delhi (India), November 22: With a boom in local whisky consumption, India now has a thing or two to teach the world about luxury beverages. Indian epicurean start-up Estuary redefines the whisky tasting experience with a range of toned waters crafted exclusively for spirits. Called ‘Blending Waters’, these low-density waters have propriety TDS levels sculpted to compliment the taste of whisky and single malts. Estuary Blending Water has been successfully launched in Russia, and the UK.

Targeting regular water and pitching a luxury replacement is a challenging task, and Estuary began its campaign by highlighting that all water does in fact have its own taste. Which is Influenced by the mix of dissolved salts and minerals as well as micro-organic matter in each water source. Estuary claims to have a unique 7-stage filtering process that precisely regulates the density of water while removing flavor pollutants. All this processing results in a water that’s better suited as a mixer and blending agent.

And markets around the globe have responded positively to the introduction of the ‘Blending Water’ category. Though not yet distributed in Scotland, Whisky experts from the Scottish Whisky Awards gave the product a re-assuring nod of approval at the International Drink Expo 2021. Thereafter, inviting Estuary Blending Water to be the official pairing water at the Scottish Whisky Awards 2021. Particularly noteworthy is the fact that no other water had previously received such an endorsement.