This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name

New Delhi (India), March 13: SFS & Co., a New Delhi-based manufacturer and retailer, has been making mouth fresheners and Aam Papad for over 55 years. SFS & Co. which is now run by the second generation is aiming to take it to the next level with Amawat, their new national mouth freshener brand. Led […]

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PNN Verified Media or Organization • 25 Apr, 2026Agency
Mar 13, 2023 • 12:48 PM  0
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This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name
“This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name”
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13 Mar 2023
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This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name

New Delhi (India), March 13: SFS & Co., a New Delhi-based manufacturer and retailer, has been making mouth fresheners and Aam Papad for over 55 years. SFS & Co. which is now run by the second generation is aiming to take it to the next level with Amawat, their new national mouth freshener brand.

Led by Ravish Goyal with his wife, Khushboo Goyal and Rahul Goyal, second-generation entrepreneurs Founded the Amawat with the vision of making Amawat a household name as India’s first national mouth freshener brand. Established in 1967, the company has been serving delicious and healthy mouth fresheners ever since.

Mukhwas: Who doesn’t love having mouth freshener after meals? Mouth fresheners have been a part of the Indian tradition for centuries. Mouth fresheners not only help in fighting bad breath but also aid indigestion. Mukhwas is a healthy habit. The mouth freshener market is huge but it is dominated by unorganized or local players. However, one company is aiming to emerge as the first national mouth freshener brand.

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PNN Verified Media or Organization • 25 Apr, 2026Agency

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