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The beginning of a new era in Real Estate Marketing
June 8: During the pandemic era over the last couple of years, people have realized the importance of having their own home and their home dynamics. This was especially felt in cosmopolitan cities like Mumbai. which resulted in increased demand. Demands are skewed more towards ready-to-move or near-possession properties because of lesser uncertainties than under-construction […]
June 8: During the pandemic era over the last couple of years, people have realized the importance of having their own home and their home dynamics. This was especially felt in cosmopolitan cities like Mumbai. which resulted in increased demand. Demands are skewed more towards ready-to-move or near-possession properties because of lesser uncertainties than under-construction projects.
As most families residing in the metro cities are nuclear in size, the market demand for 1BHK (1 bedroom) apartments is the highest, followed by 2BHK (2 bedrooms) apartments. Over the past couple of decades, just like any other industry, there has been a tremendous transformation in real estate marketing and the sales process. Digital transformation of real estate has already been initiated, catching upon with the trends in the West.
Fortunately, there has been a rise in sales and marketing companies which are mostly run by industry professionals who ventured as entrepreneurs. In this kind of model developers or builders do not incur any fixed cost instead, they have to pay a small percentage in marketing. This enables them to compete with the big players as they too get access to a highly-skilled, competitive sales and marketing force deployed by startup mandate companies. These startup companies have the scope of work right from strategizing to the marketing plan, sales plan, and execution. These operations and procedures are performed by a mixed team of young and dynamic professionals under the able guidance and mentoring of senior industry leaders with their direct involvement.
