Sarveshwar Foods Limited Organises ‘Basmati Export Promotion Programme’ To Strengthen Farmer–Market Linkages And Boost Export Competitiveness

Speaking at the event, Mr Rohit Gupta, Chairman, Sarveshwar Foods Limited, highlighted the Company’s commitment to building a transparent and sustainable ecosystem. He stated that “linking FPOs directly with producers and traders is key to creating a value chain that benefits every stakeholder — from farmers to exporters — ensuring quality, traceability, and long-term sustainability.”

Dr. Gayatri Tandon, addressing the participants, discussed strategies for strengthening market linkages, enhancing quality certification and branding, and integrating modern processing and packaging technologies to increase competitiveness in both domestic and international markets.

The event witnessed participation from a large number of farmers, FPOs, cooperatives, traders, and the senior management of Sarveshwar Foods Limited. Mr Anil Sharma, Managing Director, extended a vote of thanks to all participants and stakeholders for their valuable contribution to the initiative.

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