1 Finance collaborates with AAFM® India to bring financial well-being awareness for affluent Indians
1 Finance, a personal finance and advisory institution in India, partners with the American Academy of Financial Management (AAFM® India). 1 Finance is creating the steer around by introducing their proprietary and patent pending psychological assessment MoneySignTM which is built by their team of psychology and quant experts. The ultimate mission of 1 Finance is […]




1 Finance, a personal finance and advisory institution in India, partners with the American Academy of Financial Management (AAFM® India). 1 Finance is creating the steer around by introducing their proprietary and patent pending psychological assessment MoneySignTM which is built by their team of psychology and quant experts. The ultimate mission of 1 Finance is to deliver financial well-being to its members to obtain ‘peace of mind’ while dealing with their finances as a key objective. The partnership between 1 Finance and AAFM® India is in line with 1 Finance’s objective of creating awareness in the financial advisory community of India. 1 Finance aims to reach out to advisors and act as a catalyst in enabling Indians to efficiently plan their finances.
At the AAFM® Regional Wealth Management Convention – 2022, 1 Finance introduced its beta version proprietary offering – MoneySignTM, for a closed member group. Knowing your MoneySignTM lets you in on how your mind works when it comes to money — the instincts at play when you save, invest and handle your money and the biases you’re inclined to have. A team of professional scientists and financial experts have put together the most critical and highly impacting psychological traits that impact financial decisions and success. The MoneySignTM assessment is based on the OCEAN framework of psychology along with renowned scientists in the field of psychology, which will help 1 Finance’s vetted qualified financial advisors to provide the right advice for an individual’s personal financial goals.
Keval Bhanushali, Co-founder & Chief Executive Officer, 1 Finance stated, “In contrast to popular belief, one’s financial success is more heavily influenced by their personality traits than by aptitude with numbers. Through MoneySignTM, 1 Finance is making personal finance advisory compassionate by placing the personality of the individual at the core of everything. We are here to make people aware of their behavioural traits that impact their financial decisions. What use will a 20% more wealth mean if it is achieved at the cost of one’s peace of mind?














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