Mega Blood Donation Drive at BITS Pilani, Rajasthan by LG Electronics India Limited

The blood donation camp was organized by Care Today Fund in association with BITS Pilani & the Red Cross under the CSR initiative of LG Electronics India. LG Electronics aims to foster a stronger culture of voluntary blood donation across the country.

In addition to on-ground blood donation camps, LG Electronics India is conducting mass awareness drives through radio and digital media across the country. Care Today is mobilizing donors through posters, banners, and social media, in collaboration with colleges and other institutions. This nationwide awareness campaign aims to sensitize people about the importance and benefits of blood donation.

To make participation easier and more accessible, LG has launched a dedicated microsite: https://lg-india.com/blood-donation/. This platform enables individuals to pledge support, register for donation camps, and access important information about the drive. The microsite serves as a one-stop destination for donors, offering real-time updates on camp locations and guidelines for first-time donors.

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