Mahindra’s New Icon to be Called ‘Thar ROXX’ ‘THE’ SUV arriving this Independence Day

Veejay Nakra, President, Automotive Sector, M&M Ltd., said, “The ‘Thar ROXX’ with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is ‘THE’ SUV. While retaining the core attributes of the iconic Thar the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”
‘THE’ SUV Film: https://www.youtube.com/watch?v=BcF1JirdY5w
Social Media Addresses for ‘Thar ROXX’:
• Brand website: https://auto.mahindra.com/suv/thar-roxx/TH5D.html
• Instagram: @mahindrathar
• Facebook: @mahindrathar
• Twitter: @Mahindra_Thar
• YouTube: @TharMahindra
• Hashtags: #TharROXX #THESUV #ExploreTheImpossible

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.

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