Former Merkle India CSO and Fractal Ink Founders Launch App ‘BoiPoka’ to Connect Readers Through Their Books

Speaking on the launch, Meera Raman, Co-founder and CEO of BoiPoka, said, “Readers have always found common ground in ideas. We wanted to build an app that honours that. A single photograph turns your bookshelf into an organised, shareable space, and sometimes, into a bridge to people who think like you. BoiPoka is for those who want more meaningful dialogue in a digital world crowded with the superficial.”

Beyond personal libraries, the app enables curated book discovery from partner bookstores, structured reading programs with libraries and educational institutions, and community discussions that bring readers together. Each feature reinforces a single premise: literary taste offers a more authentic basis for connection than superficial metrics.

BoiPoka is a free consumer app supported by partnerships with bookstores and libraries, merchandise, and events. The BoiPoka app is now available on iOS and Android.

About BoiPoka Labs Private Limited:

BoiPoka is social reading app that allows readers to convert their physical bookshelves into a digital library with a single photograph. The app identifies book spines within seconds and creates an organised, searchable collection that not only helps people keep track of what they own, what they have finished, and what they want to read next; but more importantly, it connects readers with each other. Readers can see what their friends are reading, share recommendations, form book clubs, and discover their local reading community. BoiPoka is built on the belief that your bookshelf says more about you than your social profile and that readers deserve to find their people.

BoiPoka was created by Meera Raman, former Chief Strategy Officer at Dentsu India, along with Tanay Kumar, who built Fractal Ink and are known for their work in design and user experience.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.