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IDFC FIRST Bank launches FIRSTAP, country’s first Sticker-based Debit Card
The touch-free way to pay enablespayments in seconds for transactions up to Rs. 5,000 without a PIN, and those beyond that, with a tap and PIN.
Mumbai,November23,2022:IDFCFIRSTBankhaslaunchedFIRSTAP,thecountry’sfirststicker-baseddebitcard,in associationwithNationalPaymentsCorporationofIndia(NPCI),tofacilitatetransactionsbysimplytappingthesticker onaNearFieldCommunication(NFC)enabledpoint-of-saleterminal.
The sticker-based Debit Cardis one third the size of a regular debit card, thus making the stickerapplicableonawiderangeofdevicesandobjects,andsignificantlyenhancingcustomerconvenience.Customers can affix the Sticker-based Debit Card on any surface of their choice, such as cell phones,identitycards,wallets,tabs,airpodcases,etc.Theobjectcanbeusedtotapandpay,thusdoingawaywith the need to carry a Debit Card or adapting to wearable devices such as watches and rings orenteringaUPIPINafterscanningaQRcode.
Thetouch-freewaytopayenablespaymentsinsecondsfortransactionsuptoRs.5,000withoutaPIN,andthosebeyondthat,withatapandPIN.
Speaking on the occasion of the launch, Sumit Madan, Head – Retail Liabilities and Branch Banking,IDFC FIRST Bank, said, “The launch of Sticker-based Debit Card is in line with the Bank’s customer-centric philosophy. The number of transactions being carried out via contactless cards are growingfast.Asacustomer-firstbank,wearecommittedtousingcontactlesstechnologyforfrictionlessdigitaltransactions. With Sticker as the form factor in the wearable category, the debit card is convenient tocarry around and enables fast check-out. There are multiple use cases for this form factor and we areveryconfidentoftheuptake.”
RajeethPillai,ChiefRelationshipManagementandMarketing,NPCIsaid,“Wearedelightedtolaunchthe country’s first Sticker-based Debit Card on RuPay in partnership with IDFC FIRST Bank. This newinnovativeofferingisanodetothego-getter,thespiritedindividualswhoarealwaysonthego.RuPayON-THE-GOisredefiningthecontactlesspaymentsspacewithitsagilityandconvenienceoftap&go.With this new form factor, it seamlessly integrates into the consumers' lifestyle as well as makes it acontemporary choice for modern Indians. At NPCI, we emphasise working with ecosystem partnerstobringinnovativesolutionstoanyexistinglatentdemand.Wearefocusedonourendeavourofbuildingnew,innovativeandbeneficialproductsandservicesforourend-users.”
ThisIDFCFIRSTBankStickerdebit cardcomeswithacomplimentarypersonalaccidentalcoverand24/7conciergeserviceswithahostofRuPayoffers.
