A unique “Kala Teeka” that can protect babies from mosquito-borne diseases

“After creating the Killer Pack, we wanted to continue with our approach of innovating products and solutions. When the agency came to us with this idea, we knew it was a big problem that we definitely wanted to solve,” said Amit Srivastava, Director, Maxx Flash.

Arogya Bindu was launched in March with the objective of getting mothers to adopt the habit of using a mosquito-repellent to protect their babies without changing their traditions. It has since received an overwhelming response from mothers.

“The beauty of Arogya Bindu is its simplicity. Instead of reinventing the wheel, it leverages the deeply ingrained behaviour of mothers to protect young children from mosquitoes. It is a simple solution to a major problem and a continuation of our approach of innovating products and solutions.” Mr Srivastav said further.

In addition to its simplicity and effectiveness, Maxx Flash has ensured that Arogya Bindu remains affordable for all. The solution is easily accessible to mothers at a minimal cost of just Rs. 20, making mosquito protection a viable option for families across the socioeconomic spectrum.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.